Tickets to Apple’s WWDC in San Fransico from June 10th-14th sold out in less than two minutes after going on sale at 10am PDT/6pm GMT. Apple had announced on Wednesday that the tickets, priced at $1599 each, were going on sale the next day, and the result was an almost-instant sellout.
WWDC tickets have sold out with increasing rapidity since 2008; in 2010 it took eight days, in 2011 it took 12 hours, and last year it took less than two hours. This year marked the first time Apple announced a time and date for ticket sales. Last year several unlucky developers missed out on tickets, waking up to find tickets had gone on sale and sold out while they were asleep.
However, all is not lost for developers; today, some have been contacted by Apple with an offer of a ticket to WWDC. It appears that developers who managed to get tickets into their baskets but encountered an error are being called to see if they still wish to attend. Eric Doleki detailed his phone call in a blog post:
“I pick up and a nice guy tells me he’s from Apple Developer Support and that they noticed that I tried to purchase a ticket today and that the transaction didn’t go through. I told him that was true. I thought the next thing out of his mouth would be an apology or something – just to be nice.
He then proceeds to tell me that he’s got good news – a ticket has been reserved for me in my name and that I’ll be receiving an email from Developer Support within 12 hours with instructions on how to purchase the pass. He thanked me for supporting the platform, etc.”
It’s likely that these tickets have come from returns, or from those that purchased a ticket but whose payments didn’t go through. WWDC will take place from June 10th-14th, and Apple has confirmed that it will show new versions of OS X and iOS at the event.