It’s that time of year again. Apple is hosting its World Wide Developer Conference in San Francisco next week and the first banners have gone up. Apple has a history of giving away clues as to the subject of the keynote in the strap lines of the banners. Arguably the most famous was in January 2008 when ‘There’s something in the air’ was hoisted up on banners right before we got our first look at the MacBook air.
This year the strap reads ‘One year later, light years ahead’ (picture from Mac Rumors via Adam Jackson on Flickr) and is in reference to the App Store which has been wildly successful and seen over a billion apps downloaded in the last twelve months. The keynote this year is to be hosted by Phil Schiller in the absence of Steve Jobs (who we’re secretly hoping will burst onto the stage full of life to announce four new iPhone models) and will no doubt centre around the new iPhone operating system, 3.0.
In the lead up to the event there have been all manner of rumours floating around about the introduction of a new iPhone, possibly even four of them. It would be strange of Apple not to demonstrate the new OS without doing it on a new phone that could make the new features look even cooler than they do on the iPhone 3G. Other pointers to the launch of a new phone are hidden screen shots in the new OS that show video capture (currently unavailable on the 3G) and the inventory listings in places that are likely to stock the device.
Other rumours suggest Apple is about to launch a tablet/netbook device but we really can’t see this happening next week. That definitely is Steve Jobs territory and would likely be hosted by the big man himself.
If you want to get involved in the event as it happens you can tune into Blog Talk Radio.com where iCreate will be hosting a call in show. So, if you want ring us up and give us your thoughts on the announcement you can do just that. More details to follow later this weekend!