Black Eyed Peas singer will.i.am is set to launch a 14-megapixel, add-on camera for your iPhone in London this week. The first venture from his technology brand i.am+, the camera will attach itself to your iPhone and contain a high-quality sensor and improved flash.
will.i.am claims he got the idea while holding up a photographer’s DSLR lens to his iPhone after a photoshoot. Speaking to the Telegraph, he said:
We have our own sensor and a better flash. You dock your phone into our device and it turns you smartphone into a genius-phone. We take over the camera.
Pricing for the accessory is due to be announced at a press conference in London on Wednesday 28th November, and it’s expected to be the first of many products from will.i.am’s brand i.am+.