How do you feel about being generalised? Market research firm YouGov UK has released a profile of the ‘typical’ Android user. So if you live in Scotland, listen to Olly Murs, shop at TK Maxx and own a Nissan, then you’ve ticked all their boxes.
The sample group is very much on the small side, but it’s interesting to see the comparisons between Android and iOS in this sort of form.
See how you compare to the ‘typical’ Android user here.