When visiting the new Wedgwood UK website, you could be forgiven for disbelieving this is a company that dates all the way back to 1759. Staggering it may be to see a brand over 250 years old, embracing and flourishing within the modern web age, but that’s exactly the point. All of that illustrious heritage and trust is truly a rare commodity, however Wedgwood must still find ways of communicating that to a modern audience. This is the core story behind this illustrious redesign and provides a fascinating partnership between the old and the new. The latter is represented here by Poole-based digital design agency Folk and its forward-thinking team, tasked with making www.wedgwood.co.uk more contemporary. So why them? Why … Continue reading Wedgwood UK: where heritage meets cutting edge design