Site of the week: Puma Talk

This sister site to Puma’s clothing and brand sites offers anti-athletes a chance to brew excitement about Germany’s long-standing icon of the football world. Essentially a community of (probably self-proclaimed) fashionistas and ‘sneaker freakers’, www.pumatalk.com luckily doesn’t have to adhere to the slick corporate aesthetic of its main sites. As a result, this has given the team free rein to embrace good old Eighties pop culture, and let them create a visual mish-mash of bright colours, photo montages (including replacing a human head with one of an animal) and the ever-popular swirly motif. This style is pretty easy to mimic, even for complete Photoshop novices.