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News

Web addicts should flock to Flock

There’s a sea of web browsers for Mac OS X out there so it’s only when a more unique take on the standard navigation tool appears that we ever get interested.

Flock is one such app. Built on Mozilla’s Firefox 3 Technology, it taps into the world’s infatuation with social networking and sharing within a slick and very Mac oriented interface.

Scooping a slew of awards from a Webby to a top ten listing in PC World’s 100 Best Products of 2008, Flock is constantly evolving and is now available in 2.0 Beta form.

So what’s the big deal? Well, if you’re one of those web users who always has a Facebook page open or can’t resist a quick skim across comments on Flickr photos or YouTube videos, Flock makes the process far simpler. Integrating the most popular social websites like those mentioned above and many more, Flock negates the requirement of navigating to a page to view, connect and share – it’s all in the browser interface. Send photos to friends on Facebook by dragging and dropping, check messages on Twitter, share links and text and much more.

A “Gloss” edition of Flock now brings you the latest in fashion and entertainment gossip across the web should you require it.

Setup is as smooth as can be with a simple login to your chosen site being enough for Flock to create your own sidebar or account within the browser. Facebook is a classic example here with a list of your friends appearing in a bar at the side of the browser showing their picture, status and more. You can even drag and drop images and links on to a user’s profile to share with them instantly.

Whether you’re into social networks, photos, blogs, media or news feeds, Flock has something for you. There’s even a built-in media bar that scours sites like Picasa, Truveo and YouTube, a feed reader for RSS and a blog editor for the most popular blogging apps.

It sounds crass and clichéd but Flock, that dubs itself “The Social Web Browser”, is just downright sociable. From the feature set through to the cute interface it’s an App no Mac fan or web fiend should overlook.

www.flock.com

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