After Apple’s hugely successful Get a Mac advertising campaign that ran from 2006 to 2009, it quickly became the ‘done thing’ to poke fun at competing products when advertising your own. The famous Apple campaign, featuring Justin Long and John Hodgman, featured a Mac and a PC represented by the actors, chatting about their differences. Back then, the Mac was the small fish in the big pond, competing with the much more successful PC. Now, Apple’s competitors have started similar campaigns, taking swipes at Apple’s devices, its employees and its customers. Very few of them manage the same wit that Long and Hodgman managed to portray, and some of them are truly awful. Here are five of the best and worst ‘anti-Apple’ ads in existence today.
5. Motorola Razr gets it wrong
Motorola posed this question on its Google+ page, claiming that Apple’s Maps app couldn’t find a specific location in Manhattan, while the Droid Razr M performed the task with no problem. Sadly, the address they were specifically talking about isn’t actually valid in Manhattan. In fact, Apple Insider learned after some testing that the iPhone actually did produce accurate results, and directed users to the location users would actually want if they typed in that address. The strangest thing about all of this is that Motorola didn’t need to go looking for problems with Apple Maps – there were plenty of those that could be seen by everyone. By effectively making up an issue they made themselves look foolish and actually ended up showing that Apple Maps wasn’t as bad as people thought.
4. Samsung’s bizarre Apple metaphor
This is a strange one. Samsung’s Icelandic advert for the Galaxy S3 showed a young man tapping an actual Apple (the fruit, not a device) and listening to it, before picking up an S3. Then, things get even weirder, when a team of balaclava-wearing ninjas start dancing around with him in front of a goat.
Let’s put it this way: I didn’t particularly want to buy an S3 after watching it.