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Site of the week: The Test of Ownership

Car manufacturer Chrysler has produced a vertical and horizontal scrolling masterpiece that keeps on giving.

The Test of Ownership site from Chrysler follows in the tradition of car manufacturer websites, producing an impressive and forward-thinking online experience. The website is a horizontal and vertical scrolling masterpiece with what seems like a never-ending supply of new content to view. The website is a journey throught the obvious talents of the chosen Chrysler model, but the techniques employed to create the site means that the viewer is so engrossed in what is happening onscreen they almost forget the subject matter and just enjoy the experience.

The animiated infographics are triggered as the user scrolls down the page. This immediately engages the viewer and keeps them on the page to view the entire infographic

The seating in the Chrysler Town and Country is flexible to allow a host of different combinations. This animated graphic allows the viewer to fold down seats to create a preferred combination