No gamers, Halo is not coming to the iPhone. The iPhone ‘Halo’ is the effect the product is going to have on the sales of the rest of Apples line up.
A lot of talk has been going on about the new, extremely low price of the iPhone and how Apple can’t be making a great deal of money out of it, especially as revenue sharing has now gone out of the window too.
The theory is that the success of the iPhone and its awesome value for money will create such a good name for Apple that iPhone customers who aren’t Apple computer users will be suddenly compelled to make the switch.
This might sound outlandish for other companies to try, but given the kind of respect Apple customers have for the brand, which is unheard of in other business sectors, it could be just the thing to drive Apples market share towards parity with Microsoft.
Anyone who owns the current iPhone will know that its one of the devices of the century, a revelation in terms of web browsing and it has an interface and menu system that makes it extremely easy to use and difficult to put down. A lot of people thought that despite the high price, the device was well worth the money. So now that its just £100 it looks as though sales could just go through the roof and thats without mentioning the App Store and the hype that wil surround that too.
If there was ever a device that could turn people from PC over to Mac, its the iPhone.