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Site of the week: White Frontier Brewery

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Beer and brilliant web design combine to create an eye-catching online experience

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URL: www.whitefrontier.ch | DESIGNER: www.mcarnolds.be

Beer companies are always looking for digital experiences to sell their products and most make a very good fist of it. The White Frontier Brewery fits the bill on the design front and the lifestyle front.

Hand-crafted beers are all the rage at the moment and the design of White Frontier fits perfectly into the niche. It doesn’t break any barriers on the design front, but what it does do well is engage with its targeted audience. The fonts, textures, backgrounds and black and white imagery all add to the ambience.

What really grabs the users attention, aside from the well-conceived graphics is the liberal use of animations. Swipes and slides are order of the day and the site gets the balance just about right. Enough to add that extra interest but not too many to distract. Go visit and find out for yourself.

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Big bold images give instant recogntion to the different beers, neatly combined with essential facts

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Fullscreen YouTube videos add to the brand story and give an insight into a beer’s story

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