Designed as an experience that is equally at home on any device, The Trip is the online presence of a transmedia project developed by the Kissinger Twins. It is the story of Jack Torrance, who relates his life experience and how he claims to have faked the moon landings of the 1960s.
The interactive online version of The Trip consists of 11 chapters. Users can choose how they move through the storyline, and at what pace. The developers have gone to great lengths to ensure that the whole site is fully immersive with an evocative soundtrack and visuals that blur the line between reality and fiction. Built using HTML5, the designers ensured that whether the site is viewed on a monitor, tablet PC or phone, the viewer would always have a rewarding experience.
“The site was created bit-by-bit with each module designed from an experiment which was created as ‘proof of concept’ for each of the director’s ideas,” explains Otto Nascarella, the lead developer on the project. “Two jQuery plug-ins were written during the development of this project, but only one ended up being used live: the typographic animations, called jQuery textdrop.”
The overall design creates an atmosphere, which is precisely what the designers and director were aiming at: “By mixing Kasia Kifert’s photographs of vast empty spaces, sun, waves and yachts cast off Tutuila Island and the huge ‘The Trip’ title with heavy fonts, we managed to create strangely poetic and melancholic retro footage and [the] feel to the film,” say the Kissinger Twins. “We managed to achieve everything we set out to. It looks great on screen, as a poster, vinyl album or as large-scale photos.”