Iconic swimming brand Speedo splashes out big web design waves for an immersive video-filled tribute to water
URL: Speedo – Fueled By Water | DESIGNER: hellodesign.com
Ever since vlogging was popularised around 2005, modern websites have increasingly embraced video content. The desire for social sharing, coupled with HTML5’s useful <video> standards has also made video more prominent in our browsers. So when aquatic sports brand Speedo wanted a microsite for conveying the excitement and motion of water, there was just one solution.
Showcasing the talents of Culver City’s LA-based digital agency Hello Design, Fueled by Water is a love-letter to the playground of swimmers, surfers and divers around the globe. It opens on videos collated together showing different kinds of water sports interspersed to make the feeling of the rush of water. In addition, the experience invites visitors to share and submit their own water-based exploits via social channels and win Speedo gear.