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Site of the week: Sassi Holford

This beautiful new website happily marries the romance of high-end bridal fashion with cutting-edge front-end design


URL: DESIGNER: Green Chameleon

For any blushing bride, looking divine on her big day isn’t optional. The Sassi Holford site is all about that excitement around finding that perfect wedding dress, and that sense of occasion from perusing a showcase for handmade gowns.

What follows is a heavenly coupling of brochure photography and sumptuous page transitions. Tasteful typography and an editorial sensibility for negative space and stunning oversized images, immediately sets the tone for an immersive, personal experience.

The designers at Bristol agency Green Chameleon, already a Lightbox favourite, clearly worked closely with the client to understand the brand. By first gaining a sense of Sassi Holford’s values, processes and target audience, they could deliver a site that emulated the “flawless” reality of choosing a Sassi dress. “Our aim was to replicate this quality throughout the website, paying close attention to the fine details and delivering a platform that showcases the dresses in as much detail as possible, providing the closest look a bride can get without actually trying the dress on,” explains Green Chameleon’s design director Nathan Riley.

“To achieve this we kept the design of the site minimal, using a crisp white/grey colour scheme and sleek UI elements, letting their photography do the talking. Our focus from a technical standpoint was to really push the front-end development, utilising AJAX page transitions, SVG animations, HTML5 video and a number of subtle interactions site-wide.”

Section categories for the key dress collections are navigated with rollover photographic panels and subtle motion

Parallax scrolling, transitions and SVG-based animations provide the eye-catching content a sense of engaging depth