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Site of the week: Rally Interactive

What happens when your digital agency needs a new home page? If you’re Rally Interactive you simply build a better one!

RAI

What happens when your digital agency needs a new home page? If you’re Rally Interactive you simply build a better one!

RAI

URL: beta.rallyinteractive.com | DESIGNER: www.rallyinteractive.com

For agencies keen to market their services in ever new and engaging ways, a process of reinvention is necessary. This is precisely what Salt Lake City studio Rally Interactive has been up to with this ‘beta’ dotcom update.

Moving away from an albeit tidy, triangular but less rich design at rallyinteractive.com, this new presence is a much bolder celebration of the work this talented team of ten is known for.

Long pages over four easily expandable sections first describe people and place, before offering genuine depth within high-profile project cases studies. Swathes of colour and polished device shots then cascade from unique full-width headers. Each of these feature a unique ribbon device that snaps into a straightened line which then moves to the top of the page on scroll.

“With our new site, we wanted to finally tell our story through the lens of the work we have done,” admits creative director and cofounder, Ben Cline. “Long form case studies inspired by Teehan+Lax (teehanlax.com) felt like the best way to do this. As far as the visual design is concerned, we’ve always been suckers for details. We didn’t want a cluttered interface, so we carefully chose our typefaces, colours and iconography to aid the case studies. Motion design has always been a part of
our UX thinking, so we knew the new site needed a bit a motion and fluidity.”

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The slick combination of colour, typography and imagery provides a real ‘custom post’ feel

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The original site makes use of a triangular motif worked into the new Beta site’s footer element

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