A brochure site that blends dizzying scroll effects with great products for an eCommerce adventure
Quechua is a mountaineering brand producing hiking, climbing, camping and adventure sports products, based in Domancy, France – in the shadow of Mont Blanc. Founded in 1997 and christened after an indigenous south American language, the company has since won numerous Industrie Forum (iF) awards for notable designs. Fitting then that Lookbook Spring/Summer 2015 delights in selling innovative product collections with such designer confidence as the microsite fuses modern web languages with the thrill of exploration.
“Out-of-focus backgrounds and floating image frames in fact remain fixed, while the pictures themselves shift independently using translate3D transforms”
Built by French digital studio Akaru, the experience focuses on a series of South African locations, rather than pages, to take visitors on a product journey. Opening with a Start button and six navigational nodes, sections become scroll-driven brochures that place products into context. Catalogue-style still photography is made more engaging and dynamic thanks to ubiquitous scrolling tricks with an effective twist.
Out-of-focus backgrounds and floating image frames in fact remain fixed, while the pictures themselves shift independently using translate3D transforms. Switch sections and you’ll notice some stylish compass-like preloader animations that work together to extend the line and bullet motif employed by the navigation menu. Overall these relatively simple user interface touches combine wonderfully to form an elegant eCommerce solution that looks and behaves identically on tablets and smartphones.