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SITE OF THE WEEK: Project Schoolkrant

It’s top marks for this charming site encouraging Dutch children into newspaper journalism

It’s top marks for this charming site encouraging Dutch children into newspaper journalism


This rich educational site produced by JWT Amsterdam and commissioned by De Persgroep Publishing’s daily Algemeen Dagblad, acts as a curriculum tool for teachers and pupils alike. Built around five colourful lesson sections spanning news gathering, interview, photography, writing and design skills, the content culminates in compiling a school newspaper.

Video tutorials from virtual tutors and a collection of animated characters combine beautifully to form an engaging experience purpose-built for young eyes and minds.
A three-pillar approach marries colourful environments, playful learning assets and game-like features throughout. Completing tests unlocks badges to mark progress so visitors can return, log in and continue at leisure.

The keenest kids can even submit their efforts in the hope of winning valuable publishing work experience. “We wanted to make an entertaining and easy-to-use platform using appealing colourful illustrations and animations when building the lessons and quizzes,” says David Navarro, head of design & digital creative director at J. Walter Thompson. “The best way to bring that universe of journalism to life was to use Flash to animate the characters and use Adobe tools and the CreateJS suite to convert these animations to HTML5. Digital production studio Superhero Cheesecake built the platform in vanilla JavaScript on a Backbone base and [used] the GSAP animation framework in creative ways in order to make it work properly across platforms and devices.”

The site content revolves around 24 lessons, passing on core journalistic skills for creating a school newspaper to children

A cast of virtual tutors host a series of embedded videos. They also appear as their own animated avatars to guide and inform