Omnisense is one of those web experiences which perform best when you don’t know much about it. The premise of the site is the marketing of a fictional product known as O+, taking you on an immersive journey of technical experimentation.
Targeting Google Chrome browsers and a Mobile Connect feature for enabling touchscreen device interaction, Omnisense deliberately feels futuristic. It could be how Google’s marketing might look in 2020, drawing influence from some of Hollywood’s own projections for the UX of tomorrow. Opening animations are slick and sharp, featuring appropriate voice narration to signal high production values.
So which digital agency giant built it? Omnisense is actually a ten-month diploma project from three incredibly talented students. Louis Ansa tackled design, art direction and motion, while Florian Morel and Corentin Bac shared design/development duties. From a theme of the “perception of our world and the enhancement of our senses”, emerged not only a technical feat but also an unsettling philosophical glimpse of where we’re headed.
The opening ‘test’ is a gruesome dilemma, navigated only via your connected smartphone or tablet. Cleverly the site uses a valid Facebook login to populate the experience with your own contacts, illustrating the eerieness of universal data access.
• Pass the test and you get a performance summary comparing your results with participating friends
• Synchronising the desktop with an Android or iOS device is required to control the experience