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SITE OF THE WEEK: Not To Scale

This global animation production company unveils an exquisite portfolio presence full of charm

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This global animation production company unveils an exquisite portfolio presence full of charm

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URL: Not To Scale DESIGNER: She Was Only

Not To Scale is an international film and animation content production business with studios in London, New York and Amsterdam. Responsible for award-winning work for some of the world’s biggest brands and projects, this official online portfolio is a big, chunky and bright introduction to a fascinating archive of digital content activity.

Built by independent London agency She Was Only, visitors can experience an incredible array of video exhibits seamlessly woven into a deliberately vibrant and captivating frontend. The eye-popping Work section in particular sets project clips within an expanding array of tiles, which bubble with preview loops on rollover while bursting with colour.


“We developed an algorithm that creates colour palettes based on the film stills”


Although increasingly rare for a sleek contemporary site to be so confident with its palette, nottoscale.tv makes this a bold statement by using it as a feature with the designers consciously engineering code for harmonising CSS colours with the featured films. “We really wanted the new website to reflect the broad range of colour and character in Not To Scale’s work, so it was important to us that the website felt alive when you are using it,” says Craig Scott, partner at She Was Only. “We developed an algorithm that creates colour palettes based on the film stills. As a result of this, each film page inherits the tone of the film. This combined with the video rollovers and subtle animations throughout, we think, really help bring Not To Scale’s portfolio to life.”

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Parallax scrolling effects give the use of film stills more energy and provide a sense of three-dimensional depth

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Projects are then broken down into Case Studies where more static layouts provide engaging info on the production process

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