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Site of the week: Newton Running: Run Better

Shoes with a colourful sole require a website with a soul to match – thankfully this is a running partnership that works

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If you’re in the business of running, then you’ll probably want to run that business by harnessing the power of high-impact digital marketing. Newton Running is an ethically influenced sports shoe-maker based out of Boulder Colorado with an eye for being active online.

A company that exists in its own words to “inspire the world to run better,” Newton enlisted Denver’s Legwork Studio to deliver this fittingly inspired brand experience for its latest sneaker range. One thing that you should immediately notice is the product’s hallmark for vibrant colours and the site’s use of big bold shoe
shots that help to quite literally set the tone. The attractive styling is also laden with some truly sumptuous front-end work, all founded on HTML5, CSS3’s 3D transforms and custom JavaScript UI effects.

“Newton is a company that exists to inspire the world to run better and 2014 marks the biggest change in the history of the company,” says Legwork’s Sean Klassen. “To help celebrate, we built a new responsive website for them to show off their latest line of shoes and the new 5-lug technology within them. Additionally, the site pulls in photos and stories from runners that have had their lives changed by switching to Newton. The site features a number of unique interaction techniques on top of a minimal interface intended to surprise and delight the user.”

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• The overall design does well to feel both simple and elegant while maximising opportunities to be inventive

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• The site is dotted with dynamic transitions and animations like this one for the main menu

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