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MyBoat by Greenpeace: saving the world using jQuery

The crusade for ethical fishing has never looked better than this rich web experience for eco-warriors Greenpeace

As part of Greenpeace’s admirable ecological efforts, increasing the support for sustainable fishing ranks pretty high on its agenda. In a bid to apply pressure on the  EU fishery ministers to suppress  destructive vessels, this Myboat initiative chronicles the journey of Greenpeace ship Arctic Sunrise and a flotilla of paper boats. Designed by the wholly inappropriately named Stupid Studio from Odense Denmark, the site itself is essentially a beautiful interactive scrapbook.

Harnessing HTML5 and jQuery technology to pull social media content into a giant rollover map, it also pulls content from a WordPress backend. Simply click on a hotspot and you’ll instantly be able to view photos and tweets from local supporters, while quick links to official Facebook, Twitter and Flickr accounts aims to generate wider debate across social networks.

The more keen users are even encouraged to sign up and fold their own paper boat before sending out friend requests for following each new voyage. Thanks to such impressive graphic design and coding touches it all feels very much like a bespoke frontend for collating a record of an ongoing global concern. Aside from how pretty and slick it all is, Myboat above all provides a glowing reminder that the very best websites rely wholeheartedly on the support of its visitors.