Rather like the clothing industry, the fashions of modern web design come and go. This is why the best designs tend to adopt a timeless sense of style, avoiding any outlandish aesthetics that date too early.
There is then a real synergy with this classy brochure-like website for Italian fashion brand Mario Bruschi, synonymous with a philosophy of “fashion changes but style remains”. Splitting featured collections between men and women, content is kept concise and focused around cohesive “lookbooks”. It does not dare bombard visitors with too many options, clouding their accessibility.
Intuitive navigation with a pop-out panel menu or via a footer enables deeper delving into wider product ranges and accessories. Designers AQuest, a local Verona studio, are no strangers to building fashion-conscious eCommerce experiences. “We were asked to visually embody the brand’s originality and create a unique digital face and distinctive look that would put the accent on the garments,” explains their senior digital designer. “Following recent trends in web development, we adopted a mobile-first approach. We built the site around pure minimal graphics in order to make the products stand out. A distinctive aspect of the site is that you can choose from women and men’s apparel directly from the home page, so it’s like having a double homepage. It is visually capturing, easy to navigate and simple.”
• Sultry, glossy fashion photography is employed to give MarioBruschi.com a catalogue feel
• The identity of the client is skilfully embodied by the web design direction of AQuest