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Lamb’s Navy Rum: updating a British booze icon

Check out the new-look Lamb's Navy Rum site, a site with great British character

Lamb’s Navy Rum is something of a British institution and its recent revamp has seen its heritage and history brought together in a contemporary and compelling web presence.

The new-look site adopts a selection of striking images to enforce the brand and entice the viewer to engage with the site. The imaginative use of hexagons adds a constant to the site navigation and links ensuring that the viewer is unlikely to get lost. The six-sided theme runs throughout the different sections of the site, once again creating a connection with the viewer. The ever-popular long scrolling page makes up the Story So Far.., but a few neat touches are added to keep the user interest.The famous 1970’s advertising campaign that put the brand back on the map get an airing with plenty of retro images to engage the viewer.

The background, colour scheme and the vintage font add to the ambience of the site and make it compelling viewing. Make sure you take a visit and drink in the atmosphere.