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Jack Daniels Xmas: using zooming 3D animation to sell whiskey

Get yourself some virtual snow from the kings of the rock stars favourite tipple, Jack Daniels

Christmas is on its way and there is no denying that a little tipple or two is a popular choice with many. Jack Daniels has joined in the Xmas spirit and released its very own Xmas-themed site to celebrate.

The site adopts the primary colours and illustrative style of the brand and pushes they to a 3D scene. To truly appreciate the site a visit is a must. Open the menu, select a part of JD’s history and watch as the focal point of the page zooms in, passing over the other parts of the site offering a birds eye view. To add to the scenario a snow effect is included.

The detail of the zoom reiterates the attention to details. Note how the images degrade as you get closer. Pay a visit now you wont be disappointed.