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Jack Daniels Xmas: using zooming 3D animation to sell whiskey

Get yourself some virtual snow from the kings of the rock stars favourite tipple, Jack Daniels

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Christmas is on its way and there is no denying that a little tipple or two is a popular choice with many. Jack Daniels has joined in the Xmas spirit and released its very own Xmas-themed site to celebrate.

The site adopts the primary colours and illustrative style of the brand and pushes they to a 3D scene. To truly appreciate the site a visit is a must. Open the menu, select a part of JD’s history and watch as the focal point of the page zooms in, passing over the other parts of the site offering a birds eye view. To add to the scenario a snow effect is included.

The detail of the zoom reiterates the attention to details. Note how the images degrade as you get closer. Pay a visit now you wont be disappointed.

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