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SITE OF THE WEEK: I Love This Fame

Colourful microsite blends engaging HTML game mechanics with an inspirational message

Colourful microsite blends engaging HTML game mechanics with an inspirational message



While it may be fair to assume that Marcin Gortat won’t be a household sporting name on UK shores, he certainly will be in his native Poland and indeed the USA. A professional basketball star within the NBA playing as a centre for the Washington Wizards team, Marcin is a big hero for children growing up with similar ambitions to achieve their sporting dreams.

I Love This Fame is a microsite aligning itself with Gortat’s MG13 Foundation to encourage kids to take up playing basketball primarily but also use the sport as a way of broadening their horizons. Built by Polish design collective, and headed by Piotr Swierkowski, the UX work combines charming cartoon-y graphics with an astonishing array of CSS3 animations. Pick any of five characters to play as, before timing your clicks on an automated shot gauge to score some hoops and achieve an impressive points tally.

“I Love This Fame is a nonprofit project based on original vector illustrations and a simple interface which, thanks to its usability, should encourage users to step through the featured basketball game,” Piotr explains. “The most important component of our technique was a cartoon line-art style that matches perfectly [with] the subject matter, child-friendly and fun nature of the project. This line style was also used to create some of the interface’s elements as well as the screen of the game, where illustrations are set in motion.”

Game animations and effects throughout the site are predominantly handled using a myriad of CSS3 transitions and transforms

Cutesy artwork and characterisations, provided by Jacek Janiczak, give the selectable players charm and personality