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Site of the week: Guggenheim ZERO

It’s called ZERO, but there’s nothing modest about this virtual catalogue for an art retrospective

It’s called ZERO, but there’s nothing modest about this virtual catalogue for an art retrospective

Screen shot 2015-02-12 at 14.28.21


The Solomon R. Guggenheim Museum on Fifth Avenue New York is one of the most iconic art galleries in the world. The cylindrical, shell-like building, designed by Frank Lloyd-Wright in 1959, typically plays host to art exhibitions – with ZERO closing in January 2015.

Titled ZERO: Countdown to Tomorrow, this dedicated website provides a rich, virtual preview of the featured exhibits and links to booking viewings. Opening on an intriguing abstract video sequence and landing within a clean white template, artworks are arranged within a clock-like rollover wheel. Clicking on a node reveals each example, moving to neighbouring pieces left and right or zooming in for closer inspection. Everything is kept very gallery-like and true to Guggenheim’s identity, using a palette that seldom strays from white, black and red.

Delve deeper and the story of the ZERO movement is explained with longer poster-like pages where subtle image effects, fading backgrounds and Futura PT styled typography maintain a stylish experience across multiple devices. A combination of CSS transitions and the jQuery-like Minified.js provide the slick moments of dynamism, while atmospheric audio design recommends headphones for added immersion. Celebrated agency Hello Monday, again based in New York, take credit for a project that has already scooped honours such as FWA’s Site of the Day.


An injection of red catches the eye and this fullscreen navigation menu lets you jump between sections


The Network area plots where and when landmark exhibits within the ZERO movement took place