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Site of the week: Guggenheim ZERO

It’s called ZERO, but there’s nothing modest about this virtual catalogue for an art retrospective

Screen shot 2015-02-12 at 14.28.21

It’s called ZERO, but there’s nothing modest about this virtual catalogue for an art retrospective

Screen shot 2015-02-12 at 14.28.21

URL: exhibitions.guggenheim.org/zero | DESIGNER: hellomonday.com

The Solomon R. Guggenheim Museum on Fifth Avenue New York is one of the most iconic art galleries in the world. The cylindrical, shell-like building, designed by Frank Lloyd-Wright in 1959, typically plays host to art exhibitions – with ZERO closing in January 2015.

Titled ZERO: Countdown to Tomorrow, this dedicated website provides a rich, virtual preview of the featured exhibits and links to booking viewings. Opening on an intriguing abstract video sequence and landing within a clean white template, artworks are arranged within a clock-like rollover wheel. Clicking on a node reveals each example, moving to neighbouring pieces left and right or zooming in for closer inspection. Everything is kept very gallery-like and true to Guggenheim’s identity, using a palette that seldom strays from white, black and red.

Delve deeper and the story of the ZERO movement is explained with longer poster-like pages where subtle image effects, fading backgrounds and Futura PT styled typography maintain a stylish experience across multiple devices. A combination of CSS transitions and the jQuery-like Minified.js provide the slick moments of dynamism, while atmospheric audio design recommends headphones for added immersion. Celebrated agency Hello Monday, again based in New York, take credit for a project that has already scooped honours such as FWA’s Site of the Day.

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An injection of red catches the eye and this fullscreen navigation menu lets you jump between sections

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The Network area plots where and when landmark exhibits within the ZERO movement took place

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