News

Site of the week: Fornasetti

This modern web experience reimagines the past with a truly ‘bello’ site

SOTWFornassetti

This modern web experience reimagines the past with a truly ‘bello’ site

SOTWFornassetti

fornasetti.com – DESIGNER: POMO

This lavish online shrine to celebrated Italian painter, sculptor and interior decorator Piero Fornasetti is a timeless masterpiece in its own right.

A collaborative project harnessing Fornasetti’s extensive archives, the site was crafted by numerous agencies headed by Milan studio POMO. The shared aim would be to leverage a wealth of artistic assets to deliver something appropriately original. “We were planning something different which would go beyond any branding logic,” explains creative director and POMO founder Marco Cendron. “We didn’t want a common well-designed website but a metaphysical window founded on innovation and a deep aesthetic research. Our desire was to carry the imagination of the viewer into the captivating world of Fornasetti, enhancing the unique and unexpected style; unconventional elegance… [that is] impossible to define.”


“Our desire was to carry the imagination of the viewer into the captivating world of Fornasetti, enhancing the unique style”


The result is an incredibly rich and immersive experience, behaving much more like an art book or gallery brochure. Fornasetti’s work and life unfurls itself across a series of dynamic chapters before valuable museum pieces float through your browser vividly. “We based the project on the newest technologies making use of several libraries like Underscore, Backbone, TweenMax and Create, not to mention a lot of custom code,” reveals art director Alessandro Barbieri. “But it’s the way we painstakingly wrapped Fornasetti’s awesome decorations with unusual yet elegant animations that really differentiates this project from any other.”


Learn more in the latest issue of Web Designer


Fornasetti01
Evocative historic photography is presented inventively throughout, drawing you into Fornasetti’s time, world and work

Fornasetti02
The Fornasetti archive of famous works and sketches were brought together and reimagined by a team of creative agencies

×