Making an impression on the user is a surefire way to get reconition and interest for a site. And, this is exactly what First Light Fusion does. It may not be breaking any new barriers, but what it does it does well and adds a little extra on top to separate itself from the masses.
The opening screen is simple and stark, almost to a point where the user is tempted to just move on. However, the animated arrows catch the eye and the imagination and before you know it the arrows have been clicked. This is where the site comes alive. A fullscreen background image presents itself before a big sweeping animation presents a neat selection of facts, figures and graphics. Scroll is the control of choice and this unveils a host of popular web design techniques.
More sweeping animations, parallax scrolling, fullscreen background video all enforce the message of the site. And, it is the message that is probably the least palatable of all. But, that is the beauty of the site. It has made users take notice, not with cheap tricks, but with subtle, interesting and engaging graphics and content. Mission accomplished.
An animated background adds instant interest to a simple page
The simple and stark opening screen is uses animated arrows to guide the user