Single-page scrolling sites need to offer something different to make them stand out from the crowd. This is exactly what the Dunlop WinterMAXX site does. From the moment the user scrolls down a story begins to unfold. The subject matter may not grip the user but the presentatipn of the subject matter makes it irresistible viewing.
The simple story line is controlled via the keyboard or scroll wheel, but it is the scroll wheel that interacts best with the onscreen content. The visual appeal of the site is perfectly accompanied by driving sound effects. Speed up the scroll action and the audio reacts accordingly. Stop and the sound reverts to an idling engine sound. These seemingly simple actions demonstrate how much thought has gone into the project and why it needs to be seen.