Conceived as a recruitment platform for Drexel University in Sacramento, the design that BKWLD created is subtle, engaging and, above all, embeds a powerful call to action.
Open source libraries used include Modernizr, jQuery, Backbone.js, Underscore.js, Require.js, plug-ins from the Ender.js library, and some of BKWLD’s plug-ins developed in-house. Using video as the core communications medium enables the site to connect emotionally with the viewer. The site has 16 cinemagraph-inspired looping videos that tell a story through the voice of inspirational quotes. The videos are organised in a series of dynamic grids that never repeat, backed by a reflective, calming soundtrack.