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Site of the week: Dream Yourself

This purveyor of typical Italian style shows you needn’t build a huge site to achieve big dreams

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This purveyor of typical Italian style shows you needn’t build a huge site to achieve big dreams

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URL: www.dreamyourself.it DESIGNER:http://progetty.it/

Dreamyourself.it is the online home for two young creatives Lorenzo and Emanuele Manta who produce a collection of ‘urban-cool’ clothing made and sold in Italy. Within moments of visiting the site you get a feel for a distinctly trendy ‘hipster’ vibe full of bold typography and yes, beards – big beards.

Dream Yourself as a brand promotes a fashion philosophy for “igniting that spark for ideas, passion and energy” and so, such a web presence required the efforts of an agency in tune with that vision. The project was managed by Progetty Design Studio, with the site’s design conceived by Totò de Lorenzis while development and programming was handled by Giuseppe Ciullo. This local studio in Lecce, southern Italy, offers multidisciplinary services across website, graphics, advertising and branding – boasting notable industry awards for similarly striking work.

“The website has been conceived on a simple base of three colours (light blue, black and white) with quite big headings and sharp cuts on fullscreen images that give the website a strong street wear fashion touch,” explains Progetty’s Totò de Lorenzis. “HTML5, CSS3 and JavaScript have been used to design the website while utilising frameworks like Bootstrap and jQuery. For the backend we have used a CMS that’s based on WordPress, and all the pages are responsive and can be used on mobiles, tablets or other devices.”

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Typography is oversized and bold, favouring snappy #hashtag headings over using wordy, overcomplicated and lengthy paragraphs

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Catalogue pages are simple model shots alongside stacked page text, which then form the new background

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