For creative individuals and especially freelancers, portfolio websites have proven to be digital business cards. What better way for digital wizards to give potential clients the chance to interact directly with their work? This example for London’s Derek Boateng does an understated but confident job of showcasing his eight-year industry experience.
He opts not to bombard you with his achievements, instead employing a simple single-column layout and plenty of negative space. Speaking of ‘space’, the site takes advantage of the increasingly popular Squarespace, the CMS platform launched in 2003. Despite harnessing the platform’s templates and plug-ins, the site still oozes individuality and personality – something of obvious importance to Derek.
“I wanted to reflect my colourful, clean style not only in the work I would display in my portfolio site, but also in the way the site itself was designed,” he explains. “I wanted this to manifest itself not just visually, but in the way it behaved on interaction. A simple animation style coupled with the visual language would help communicate my design style effectively. I found the perfect way to create the visually bold but still minimal portfolio site I had always wanted. Squarespace was a great tool to help me realise my vision.”