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Site of the week: De Vlaamse

There’s nothing like a trip to the seaside and this Belgian URL succeeds in illustrating that excitement

Site-of-the-week-De-Vlaamse

Site of the week De Vlaamse

URL: extradeluxe.be | DESIGNER: www.kunstmaan.be / www.tomschamp.com

Whether you are fluent in Dutch or not, the romantic love of coastal towns is universal. Buckets, spades, funky beach towels and the crunch of a sand-covered picnic are all conducive to memorable days out. De Vlaamse Kust translates roughly as The Flemish Seaside, with this site being a celebration of Northern Belgium’s coastline.

Extra Deluxe positions itself as an interactive postcard for the destination. The picturesque locations featured span 60km, connected by a tramline, inviting website and real-world visitors to explore the region. Built by Leuven-based communications agency Kunstmaan, the experience leans heavily on animation techniques to zoom you through immersive scenery. All the backdrops are heavily stylised, opting to use the distinctive artwork of Belgian illustrator Tom Schamp.

The result is bright, playful and childish in the best possible sense – adding real local charm and character throughout. Clickable hotspots are overlaid to signpost each of the destinations such as De Haan and Wenduine, Zeebrugge, Oostende and De Panne. The camera sweeps you through, allowing you to gain closer inspection and more hotspots putting the visual landmarks into context. Side panels offer a glimpse of the real sights you can look forward to, along with the facility to check Hotel and B&B availability should you decide to hit the shores.

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• Each location is represented with its own area, identifying the cultural landmarks visitors can find

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• Explorers can navigate more quickly using a breadcrumb-like menu, easily accessible throughout

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