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Site of the week: Brightly

Notions of team and the importance of creative process are slickly celebrated within agency brightly’s latest designer dotcom

Clarity01

Notions of team and the importance of creative process are slickly celebrated within agency brightly’s latest designer dotcom

Clarity01


URL: teambrightly.com DESIGNER: teambrightly.com



The latest in a long line of noteworthy agency websites so far this year, this stellar effort from Michigan-based studio brightly is a shining example.

Operating out of Grand Rapids, the website exhibits a rather apt, tangible sense of “team” that floods out from this cascading WordPress-powered template.
Opening on an animated PNG of an unfurling Swiss Army knife, suitably reconfigured for digital deployment, the message is multidisciplinary. These “Crafters of Clarity”, who are known for delivering projects across a broad industry spectrum, have a creative story to tell.

Built around a long central ‘page’ that behaves more like a vertical slider, sections branch off to screen right producing a waterfall-like feel to the navigation. Horizontal threads detailing team biographies, working process and featured work within web, mobile and software are all colourfully represented. “For our new site, we wanted to convey that we’re more than designers; we’re problem solvers,” explains Christian Faragalli, associate creative director at brightly. “We’ve built a strong team of researchers and strategists, and those forces drive our prcess. It’s allowed us to tackle projects of all size and complexity, and our site needed to reflect that. We also wanted to have a little fun. The idea was to make a cutting-edge site with clear messaging, easy navigation, and bits of visual storytelling throughout. We used bold colours and clear typography to achieve a classic look with a modern twist.”

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Each member of the brightly team is introduced using colourful, oversized portraits with expandable biographies

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Short looping video clips of the team at work provide full-motion backdrops for describing brightly’s work process

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