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Site of the week: AIGA 100 Years of Design

AIGA enlist Portland’s Second Story to commemorate a century of world-changing design emanating from American culture

The American Institute of Graphic Arts, more commonly known as the AIGA, was founded in 1914 and therefore this year enjoys a milestone anniversary. Known as the professional design association, it has witnessed some pivotal moments in US creative culture and this new site at helps to illustrate such highlights.

Built by the talented team at Portland, Oregon studio Second Story, it fuses modern HTML5-based presentation values with colourful graphical works to define five core criteria. Each of these sections is accessed horizontally then vertically, delivering a combination of still imagery, quotations and eventually video clips. Simultaneously visitors are encouraged to submit personal definitions of what great design means to them, appending inspiring text or imagery to a Pinterest-like stream.

“The experience also encourages visitors to join a dynamic conversation about the role design plays in our daily lives,” testifies. “Users are invited to share their favourite works and describe what they mean to them. The site’s responsive quality enables them to keep the conversation going from a variety of devices, from desktop to mobile to tablet.”
Indeed, the ‘Your Voice’ option really broadens the scope of the site, hinting at a project that looks as much to the future as it does the past. The lovely CSS work also at no point tries to do anything other than complement the iconic work and people on show.


The Your Voice facility lets visitors contribute to the conversation with favourite quotes or imagery


Images of work both renowned and obscure provide genuine visual inspiration throughout