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Site of the week: Adventure.com

Intrepid stories from around the globe are sumptuously documented within this photo-rich WordPress-based design

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URL: www.adventure.com | DESIGNER: www.dtelepathy.com

Alongside a centralised, modern internet and cloud, it makes sense that a contemporary travel market has truly flourished. Adventure.com harnesses this potential beautifully by mixing photo-blogging, custom posts as well as an app-like UI to form a gloriously exotic experience.

You can use the site to identify and book tours sumptuously described by an incredible 15 gigabytes of imagery. Landmarks and itineraries are represented seductively via wide aspect templates, balancing swathes of colour against white space. WordPress underpins CMS features for facilitating future posts, leveraging the Advanced Custom Fields (ACF) plugin for design flexibility. Makers Digital Telepathy settled quickly on the desire to place the adventurer at the centre of the story.

“Seeing the world with your friends isn’t something that you have to sell people on, you just have to compel them with enough inspiration to light that adventure-seeking fire in their hearts”, explains Jessica Moon, art director at Digital Telepathy.

“With Adventure.com, our approach was simple: leverage the client’s stunning photography and pair it with a clean editorial style in order to create an experience that lets the destinations speak for themselves. We created a modularised visual UI that, [when] backed by a customised CMS, empowered the client to create unique visual storytelling experiences on every detail page of the site, from product page to blog post.”

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Simple short descriptions enhance the beautifully shot photography

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