Should you buy the Apple Watch Edition?

Can't decide if the Apple Watch Edition is for you? You may want to take a look at Apple's bespoke service to help you make up your mind.


Could you justify spending £8000/$12000 on a smart watch? Probably not. But to help those who can, Apple has put together their own bespoke service for anyone interested in picking up their pricey accessory. You can find out all the details of Apple’s new service for potential Apple Watch Edition customers below.

1. Private appointments

Alongside a private Apple Watch Edition section, potential buyers will be offered 1 hour one-on-one appointments to help through the trying on and purchasing process. Appointments for the other variants will last around 15 minutes.

2. No need to queue

Those looking to buy the Apple Watch Edition will be able to skip all queues and get priority access to one of the Geniuses that are on standby. Buyers of the other variants will have to queue while waiting for a Genius to become free.

3. Around the clock support

Every Apple Watch Edition owner will be given a special phone number that offers 24/7 support. Although this line will be English only upon its initial launch, other languages will soon be catered for.

4. On-demand setup

Apple will set up Edition owners with a personalised on-demand setup system, whereby they can book an appointment and get their Apple Watch up and running without having to book an appointment around Apple’s already crowded Genius booking system.