Samsung has joined forces with celebrity chef Jamie Oliver and Olympic cyclist Victoria Pendleton to launch the Samsung Hope Relay – a relay that everyone can take part in – to raise funds for charities including World Food Programme and the London-based Kids Company.
The goal of the Hope Relay is to encourage everyone around the world to take part in the Olympic Games and leave a lasting legacy. For every mile those taking part complete, Samsung will donate £1 to the designated charities.
To join in you need only download the Hope Relay app, upload a photo, and for every mile completed, GPS technology tracks the distance you run and records your results.
Pictures of those taking part will also be displayed on the huge screen of the Hope Relay caravan during the Olympic Torch relay which travels the lenght and breadth of the country for 70 days, starting on 19 May.