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Samsung and James Corden mock ridiculous phone ads in new Galaxy S6 and Edge video

The Late Late Show host plays a himself and a 'hipster director' in new sketch for Samsung Galaxy S6 launch

In the 60 second comedy video James Corden adopts two personalities to promote the new phones, plays himself and “Wilf”, a hipster director alter-ego who is focused purely on style and looks, while James as himself focuses on the phone’s Fast Charge and wireless charging capabilities and ergonomic metal and glass design.

The launch of the Galaxy S6 and Galaxy S6 Edge is set to be Samsung’s biggest ever, with two premium handsets offering a new standard for design, craftsmanship and performance. The Galaxy S6 and Galaxy S6 edge and seamlessly blend premium materials with the most advanced Samsung technology to create an unmatched mobile experience, with the Galaxy S6 edge offering an immersive viewing experience with the world’s first curved display on both sides.

“The Samsung Galaxy S6 and Galaxy S6 edge is our most important phone launch this year, so teaming up with man of the moment James Corden was a perfect fit,” said Russell Taylor, Chief Marketing Officer, Samsung Electronics UK and Ireland. “At Samsung we are constantly innovating, listening to what our customers love and combining that with the technology of the future to create the best products for today.”

James Corden commented, “I’ve had so much fun making this video with Samsung, ‘Wilf’ the director was a great character to play.”

The Galaxy S6 and Galaxy S6 Edge will be available from today in all high street retailers and networks including Vodafone, Carphone Warehouse, Three, EE and O2. The Galaxy S6 handsets are available with 32/64/128 GB storage options, and the Galaxy S6 edge with 64/128 GB storage options. Both handsets are available in White Pearl, Black Sapphire and Gold Platinum.

For more information on the Galaxy S6 and S6 Edge, click here.