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Protect your iPhone from advertisers

Prevent advertising from keeping an eye on your browsing activity when using Safari on your iPhone

When we browse online, advertisers use software to track our activity, in order to produce individual profiles that allow them to target you based on your browsing habits.

Many people are concerned about the effects this could have on their privacy, so Apple has included a feature in iOS called Do Not Track that tells advertisers not to track your browsing sessions.

Although the advertiser is not obliged to act on this, the option does go some way to stopping websites, plug-in providers, ad networks and analytic companies from collecting data.

It’s painless to switch on and it should give you some peace of mind if security and privacy is of concern to you.

1 Delve into Settings
If you don’t want advertisers to track your activity across websites, then you need to open up the Settings app, scroll down the screen and choose the option marked Safari.

2 Activate Do Not Track

Under the section Privacy & Security, you will see an option called Do Not Track. Simply slide the switch into the green position to activate it. You will now be protected.

3 Block cookies
By default, cookies are allowed. This option will also prevent websites that have embedded content in other sites you browse from storing data. You can choose a total block here.