Peter Belanger, the photographer behind many of Apple’s famous product shots has given an interview with The Verge about his creation process. The interview covers a range of topics, including how he puts together images for Apple:
“Because Apple products have such carefully selected materials it is incredibly important to light the product in a way that will showcase the various materials accurately. I pick an area to start with and think about how that material needs to be described. Once that section is done I move on to the next. This is how my sets get so complicated! I need to have control over each and every surface so when the client asks for a highlight to be elongated, I can do that.”
Belanger also reveals that he tries to do as much work as possible on the camera before turning to his Mac, where he uses Aperture and Photoshop to create a photo that’s near perfect:
“It’s similar to working on a file in Photoshop: you don’t do all your work on one layer. I think of my lights as layers that I can adjust individually to get the desired results… I try to do as much in camera as possible. Even shots that are achieved in camera need some post production. This is because no matter how well a product is made, when you magnify it at 100 percent, you see more than the human eye can see. Something that looks smooth as you hold it will have scratches, chips and other imperfections once magnified.”
The interview offers a really interesting insight, not only into the creative process, but also into the kit that Belanger uses, and into how he turned a passion into a business. You can check out the full interview here.
Featured image from Belanger’s blog, which can be viewed here.