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News

O2 Preparing For iPad?

News on the pricing and availability of the iPad has been pretty scant in the last few weeks and we were beginning to fear that we would hear nothing at all

News on the pricing and availability of the iPad has been pretty scant in the last few weeks and we were beginning to fear that we would hear nothing at all – apart from the possible bottle-neck in production which may affect availability (9to5Mac) upon release. That was until we spotted this press release from O2, which updates not only the Sim-only offerings for the iPhone but also their mobile broadband pricing:

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O2 today launches a range of new value-for-money mobile & Mobile Broadband tariffs including new sim only for iPhone with inclusive Visual Voicemail, unlimited text messages, data and Wi-Fi from just £15 per month.

Tariffs for iPhone and all Smartphone customers

Customers who already have an iPhone or are just happy with their existing Smartphone can choose from a range of sim only tariffs starting at just £15 per month for 300 minutes, unlimited UK texts, data & Wi-Fi on a 12-month sim only contract, or from £20 per month on a 30-day rolling contract.

Those customers who don’t ever want to worry about how many minutes or texts or how much data they have used, O2 introduces a set of tariffs offering unlimited UK calls, texts and data from just £45 a month.

iPhone customers who want to use their iPhone as a modem can do so and not pay more than £2 per day with O2’s newest Internet Tethering Bolt On.

Tariffs for non-Smartphone customers

Non-Smartphone customers who are happy to keep their current phone can choose from a range of sim only tariffs starting at just £10 for 100 minutes per month with unlimited texts on a 30-day contract.

In addition, O2 has launched a set of tariffs offering unlimited UK calls and texts from just £40 a month.

“Customers’ habits are changing, with more texts being sent and data being used than ever before. We have listened to our customers and introduced a range of new tariffs with unlimited calls, texts and data offering real value for money. We have also introduced a new £2 per day Internet Tethering Bolt On as we know our iPhone customers want to snack when they are using their iPhone as a modem. We have always been the home for texts and now want to extend that to being home for data.” said Sally Cowdry, O2 Marketing Director.

Mobile Broadband

O2 today launches new mobile broadband tariffs, designed for ease of use.

Customers can now choose a 1GB per month tariff with unlimited Wi-Fi on either a 30-day contract or an 18-month contract.

This is in addition to O2’s existing 3GB with unlimited Wi-Fi tariff for £15 per month.  In addition, customers signing up to any 18-month 3GB mobile broadband tariff will receive their first 3 months free.

Our excessive usage policy and standard terms apply for all these offers, see o2.co.uk for details.

There is no specific mention of the iPad but the change in mobile broadband pricing can be seen as a strategic move towards having competitive rates should there be a lack of UK exclusivity. In theory the iPad is going to be completely unlocked, so a Sim from any operator will work in it – but that doesn’t mean that Apple or a mobile operator wont seek to tie in a deal preventing other operators from offering the device. As yet we’ve heard nothing about UK pricing  – other than a speculative rumour we reported on last week (link). An official announcement still seems way off. We can only assume that there are negotiations still happening and that we’ll all be notified in good time. In the mean time we’ll have to cling to little snippets like this.

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