Getting creative on a well-established design style is never easy, but Nitro has taken the simple scrolling effect and literally added a new angle. The mainstay of any site is the precious space above the fold. Its what visitors see first, it is the opportunity to make and impression and this is exactly what the Nitro opening screen does.
The subject matter of the NitroServ site is almost irrelevant, its the design and layout that grabs a user’s attention. Once a visitor has been drawn into the site it is then that you begin to realise what the site has to offer. The V shape takes control of the page and at the same time cleverly divides the page into 3 separate sections. Each third of the opener tempts the viewer but its the central image that will be the focus.
On a more technical level the images in the three sections are all allocated a simple hover effect. This immediately brings the image closer to the viewer making them stand back and get ready for more. The secondary hits lie in the big V, with simple hover effects to again draw attention and add ease of use.