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Nintendo expected to make $25 million a month from mobile Super Mario

Nintendo’s partner DeNA sheds new light on mobile gaming plans ahead of first launch later this year

Gaming giant Nintendo expects to make over 3 billion yen ($25.02 million) a month from bringing classic console characters to smartphone and tablet, says its mobile development partner DeNA Co.

Talking to Reuters, DeNA’s Chief Executive Isao Moriyasu said the companies would release their first game later this year, but wouldn’t say which beloved Nintendo series – which includes Super Mario, Donkey Kong, The Legend of Zelda and Pokemon – will be the first to make the leap to mobile.

“We want to create games that will be played by hundreds of millions of people,” Moriyasu told Reuters in an interview. “We want to create multiple hit games rather than aiming to succeed with just one powerful IP [Intellectual Property] element.”

“We haven’t talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month, and we want to surpass that,” he said, referring to smartphone game Kaito Royale which was turned into a TV series in the Japanese company’s homeland. In the West, DeNA are perhaps best known for Android games such as Godus and, most recently, Final Fantasy Memory Recorder.

The alliance between Nintendo and DeNA, announced on 17 March, will see Nintendo games developed both for phones and tablets as well as Nintendo’s Wii U and 3DS consoles. Rather than simply porting old games, both Nintendo and DeNA Co have made it very clear that they will be only be developing original games together featuring iconic Nintendo characters.

The company’s will also develop a membership program for players that enjoy the games across platforms, including phones, tablets, PCs and Nintendo consoles.

What classic Nintendo character would you like to see launch on Android first? Super Mario or Donkey Kong? Metroid or Pikmin? How about a version of Super Smash Broks? Let us know in the comments below!