Apple introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad at its latest keynote.
The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch. Apple also introduced a new Siri feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps.
“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”
The TV app will be available for Apple TV, iPhone and iPad and always stays in sync so that when users begin watching on one device they can easily continue where they left off on their Apple devices.
Key features in the TV app include Watch Now, which is where viewers will see their collection of shows and movies from iTunes and other apps; Up Next, which queues rentals and purchases in the order you are likely to watch first; and Recommended, a handpicked collection of personalised content aimed just at you.
The TV app will be available next month as a free software update for the fourth-generation – but only in the US.