Several websites are posting screengrabs of Google web ads offering new, reduced price Mac models that have been spotted across sites in Europe. True to mounting speculation that at least the iMac and mini are due for updates, Apple’s Dutch store appears to have prematurely launched its campaign.
Roughly translated, the MacBook is said to be “thinner, lighter and faster” while the iMac is “ultra thin” and from only €1099 (approx. £1000/$1600). The Mac mini is now “faster and more affordable than ever” with a reduced price of €499 (approx. £450 $729).
All of the adverts bar the iMac also mention immediate availability so we could see releases as early as this week. While speed bumps and minor tweaks are normally quietly added to Apple’s online stores, a re-designed iMac may warrant its own Apple event among other releases.