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New iPad mini adverts posted online by Apple

Two new adverts for the iPad mini featuring iBooks and iPhoto being used alongside the fourth-generation iPad with retina display have been uploaded by Apple.

iPad ads - main

Apple has uploaded two new iPad mini adverts to its YouTube channel and will shortly be debuting them on TV. The adverts feature iBooks and iPhoto being used on the iPad mini alongside the fourth-generation iPad. Both ads focus on the similarities of the apps being used across both devices, with the iPhoto ad using some clever visual trickery to show the same image across both devices.

The original iPad mini advert, featuring a song played in GarageBand across the iPad mini and fourth-generation iPad had already gained 929,137 views as well as a few parodies and covers and these new offerings seem to follow the same winning formula; clocking in at exactly 30 seconds with a distinct lack of narration.

Check out the two new ads below and let us know what you think of them by leaving a comment, Tweeting us @iCreateMagazine or posting on our Facebook Wall.