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News

New Apple Web Ad Focused On Switchers

Long and Hodgman return to take a swipe at Windows 7 and the continued flow of switchers to Mac

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If you head over to the brilliant TheOnion.com you’ll be able to see a new Apple ad highlighting the PC to Mac switcher rate following the launch of Microsoft’s Windows 7. Justin Long and John Hodgman, the Mac and PC characters, stand below a bank of CCTV monitors across the top of the page watching PC users entering a series of Apple Retail Stores. After bemoaning Apple’s success in customer satisfaction surveys and the continued movement of PC users to Mac, Hodgman dashes off to accost the hapless switchers.

While certainly entertaining, the ad continues to promote Apple’s successful retail model with the added bonus that switchers don’t yet appear to be lured by the charms of Windows 7 to remain as PC users. The only drawback we can see, as with previous Get A Mac ads, is that Hodgman is still far too likeable a character while Long’s aloof, bordering on smug persona could begin to grate even the more hardened Mac enthusiast. That said, no amount of advertising is likely to sway a Mac user toward a PC but it may be enough to put off those sitting on the fence.

The ad features on The Onion’s home page and can be seen, while live, here

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