News

New Apple product plans and other tidbits revealed by Cook

Tim Cook reveals new products coming 'in fall', as well as thoughts on five-inch iPhones and the launch of the latest iMac

featured

After Apple’s record Q2 earnings call earlier today, CEO Tim Cook and CFO Peter Oppenheimer answered questions from investors on a range of topics. During the call, Cook revealed several interesting tidbits about upcoming product plans, as well as some of his regrets about the recent iMac launch.

Firstly, Cook spoke about upcoming products; he said that Apple had some really exciting hardware, software and services for this fall and throughout 2014. However, some present noticed that Cook didn’t mention anything about the summer months, and when pushed on the subject, Cook said:

“We don’t want to be more specific, but we have some really great stuff coming in the fall and across all of 2014.”

While we’re still expecting an announcement of iOS 7 and OS X 10.9 at WWDC in June, it’s now looking unlikely that we’ll see any releases for hardware or software until September.

Cook was also asked about new technologies, including whether Apple is planning a five-inch iPhone. His response:

“My view continues to be that iPhone 5 has the absolute best display in the industry. We always strive to create the very best display for our customers. Some customers value large screen sizes. Others value other factors such as resolution, white balance, color, portability, clarity, compatibility with apps… Our competitors have made some significant trade-offs in many areas in order to ship a larger display. We will not ship a larger display iPhone while these trade-offs exist.”

From this comment, it is clear that Apple hasn’t ruled out larger screens for future iPhones, but it’s unwilling to increase the size until they can guarantee the quality is as high as that of the iPhone 5.

Finally, Cook had a small comment about the timing of releases in the previous quarter. He was asked about staggered product launches, after Apple updated almost every part of its product line-up within three months in Q1 2013. He said:

“I don’t spend a lot of time looking back… If we could run it over, I would have announced the iMac after the turn of the year… we felt our customers had to wait too long for that specific product… Where the iPad mini was in shortage in the December quarter, I would not have done that differently because we were able to get the product out to many customers that wanted it. In retrospect, I wish it [iMac] was after the turn of the year so customers would not have had to wait as long as they did.”

All quotes above are from a rough transcript of the earnings call

 

×