The Moto X 16GB will be £299 until midnight on 19 May while the 32GB version will cost just £339, down from £435.
The 32GB and 64GB Nexus 6 phones will be available at £449 and £519 respectively, down from £479 and £549.
Finally, Motorola is also slashing £50 off the price of the Moto 360 by putting it on sale for just £149.
Xiaomi, meanwhile, is launching the beta version of its European online store and will have power banks, fitness trackers and headphones available from 1PM CEST (12PM BST) in France, Germany and the UK.
While Motorola’s sale is being promoted as a spring deal, Xiaomi’s announcement is an exciting step for the Chinese company as it heralds its first tentative steps into the Western market.
Are you likely to buy anything from either sale? Comment and let us know.
If you’re interested in Motorola products, you might want to take a look at our Moto G 4G review, which is in issue 50 of Android magazine, available online and in stores now.